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Barron’s – Interview with Derek Sandhaus

Barron's Ming River Interview

Brent Crane from Penta / Barron’s writes an exclusive interview with co-founder Derek Sandhaus.  They discuss the origins of the brand as well as the educational component in the marketing strategy for consumers and bartenders alike.  Sandhaus talks about how important education of the baijiu spirits category is to helping raise awareness of the brand.

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