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Entrepreneur Magazine: This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America

entrepreneur magazine ming river baijiu article

How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States.

Nicolas Stecher writes a feature article for Entrepreneur magazine on the business of launching a new spirits brand and category.  Stecher interviews cofounders Simon Dang, Bill Isler, and Derek Sandhaus on their business strategy to educate while increasing awareness and interest in Ming River and baijiu as the next big spirits category to hit stateside.

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