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Just-Drinks – Sazerac, Luzhou Laojiao Backing Adds Muscle to Ming River baijiu cocktail push

Just-Drinks‘ Andy Morton explores Ming River’s recent entrance into the UK market, with a focus on the company’s strategic partners, Sazerac and Luzhou Laojiao. Speaking for Ming River, European director and co-founder Matthias Heger calls the recent multinational agreement with Sazerac (via 375 Park Ave Spirits in the US and Hi-Spirits in the UK), a “game changer.”

Read the full article here.