Ming River Baijiu - Former Beijing Expats Launch a Baijiu Brand in the USA
Noelle Mateer from That’s Beijing interviews Bill Isler, CEO of Ming River on how the team can leverage the success of the world’s first bar dedicated to baijiu, Capital Spirits Baijiu Bar to launching a new baijiu brand for similar audiences in the US and Europe. How did Ming River start? How is Luzhou Laojiao distillery positioned to be the best partner for this venture?
William Isler, CEO Ming River