Derek Sandhaus writes a featured article in Seven Fifty Daily explaining the rise of baijiu and how US consumers are quickly getting acquainted with the world’s most consumed spirit. Sandhaus, author of Baijiu: The Essential Guide to Chinese Spirits and the forthcoming Drunk in China: Baijiu and the World’s Oldest Drinking Culture begins with a short baijiu primer and explains how it is completely unlike any other western spirit in terms of production and flavor profiles. Through discussions with with spirits luminaries including Leo Degroff and Erick Castro Sandhaus explains how baijiu which until recently was only traditionally enjoyed at the dinner table is quickly taking its place at the bar and transforming the cocktail world as we know it.
