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Spirits Business – 375 Park Avenue Signs Deal with Ming River Baijiu

The Spirits Business covers Ming River’s news of the year: An announced partnership with 375 Park Avenue Spirits, a division of the Sazerac Company. Under the agreement 375 Park will become Ming River’s exclusive US importer, while overseeing the brand’s marketing and sales during its national expansion.

William Isler, Ming River CEO, said: “Baijiu has long been the world’s best-selling spirits category based on its popularity in China. Our new partnership will now go a long way toward cementing baijiu’s growing position on the international stage.”

Read the full story here.