• Share

Time – The Most Consumed Alcohol is Coming to a Bar Near You

Time magazine Ming River Baijiu

Amy Gunia writes an exclusive on the popularity of baijiu around the world and why it is beginning to appear on bar menus around the US and Europe.  Traditionally a spirit that is consumed in small shots with food at banquets and business meetings in China is now becoming a popular ingredient in cocktails in Western bars.  Gunia sits down with co-founder Derek Sandhaus for an exclusive interview and discusses the origins of Ming River,  Ming River’s distillery (Luzhou Laojiao), and the brand’s strategy (via education) to lift the baijiu spirit category from obscurity to the heights of popularity among bartenders and consumers alike.

Read More Here